Some of my clients are really adorable: they call to give me the names of some internet sites and ask if I can publish their job ads there. Of course I can do that, provided that the mentioned sites are actually job boards and not corporate HR sites of an international recruitment agency or of a company where they post their own jobs only… (I’m talking experience here )

So last week I was asked to check on a Swedish site that was part of a specialised journal. I can’t help it but when I am doing research on this kind of job boards, there are two little “warning” signals that start blinking in my head:

1. The online version of the job section has poor visitor statistics but since it is more advantageous to sell print vacancies, the publishing house can’t be bothered to improve the situation. Apart from that most magazines offer a free online posting when you buy one in the press. Yeah, that’s how they appreciate the online recruitment industry…
2. The site is run by an internet-only job site or they have a co-operation with one of those. This means very often that your ad is posted on both sites and you pay the price of the “real” job board only.

Given that the site in question was hosted in Sweden, I took a wild guess and presumed that it could have something to do with StepStone and Jobbsverige. I was right.

I called the site to gain more insight into the nature of their partnership and finally spoke to the job advertisement sales manager, who was responsible for the press ads… There was actually no one who was exclusively taking care of online jobs. He tried (in vain) to sell me a print ad saying that this was the only way to post a job on their web site. Otherwise I would have to buy a StepStone posting (StepStone actually powers the site) AND a special package that would include their own and several other Swedish sites.

All this sounded a bit weird to me so I asked him to send me all this information by email. He replied that he had much work this afternoon, that he would go out for lunch now and that I should call him up after 3 p.m. in case he hadn’t sent anything through. I smiled mildly into my telephone and asked him if he was not interested in working with an HR communication agency.

At a quarter past two I received his email.

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Der Beitrag The Job Board Experience – Episode 6 – Buying Online Ads from a Print-mainly job site ist zuerst auf Online-Recruiting.net erschienen - Copyright.

Nachdem Monster meiner netten Anfrage leider nicht nachgekommen ist, war ich gestern Abend umso erfreuter, als ich nach einem langen Tag in meinem Briefkasten ein Päckchen von Jobscout24 vorfand. Da hat sich Online-Marketer Christoph doch tatsächlich die Mühe gemacht, mir drei Scouties zu schicken, damit ich die “gezeigte Liebe zum M… aus Eschborn nochmal überdenke und künftig [meine] regnerischen Mittagspausen mit dem Scouty verbringe.” Wie nett! Vielen Dank nach München.

Nun ja, im Allgemeinen überhäufe ich nicht gerade Jobbörsen mit Liebe. Das behalte ich mir lieber für eine reale Person vor

Die heutige regnerische Mittagspause habe ich mit den Scouties verbracht, und zwei von dreien (einen habe ich meiner Kollegin Isabelle vermacht) haben die Bekanntschaft unserer Büropflanze Bob gemacht.

Jedenfalls vielen Dank nochmals, und ich freue mich IMMER über nette Aufmerksamkeiten.

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Since none of the Monsters has bothered to react to my little request last week, I was all the happier to find a small parcel in my postbox last night. The German Jobscout24 Online Marketer Christoph has sent me three Scouties in order to “rethink and, eventually, distract my love for M… in order to spend my rainy lunch breaks with the Scouties.” That’s a really nice idea! Thank you very much for that.

Well, actually I do not feel love for any job board. I prefer a real person for that

Today’s lunch break was rainy again, and I introduced two of the three scouts – I gave one to my colleague Isabelle – to our office plant Bob (it’s his haircut). They really enjoyed themselves. Please scroll upwards to view the photos.

And, by the way, I am always fond of surprises like these. Don’t hesitate.

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Der Beitrag Scouty in the Jungle – Thanks to Jobscout24 ist zuerst auf Online-Recruiting.net erschienen - Copyright.

I came across Leisurejobs because I found this very amusing press release on onrec a few days ago: In a survey carried out nationally, they found out that the gym was the number one location for Desperate Housewives and

revealed that personal trainers (42%) and tennis coaches (30%) were the hottest targets of desperate housewives leaving yoga teachers (2%), golf coaches (1%) and spinner instructors (1%) hanging out to dry.

So if you were thinking about spicing up your sex professional life, why not start a career as a tennis coach?

The job board itself displays a rather boring design (click on the thumbnail for a full view). I would have expected some more graphical elements to provide the site with a more dynamic and lively feel. Come on, this is a board for leisure staff. Apart from that, the somewhat 2,500 vacancies are generated by about 20 different companies.

One very good point is the (unfortunately very well hidden) career zone, in which professionals give candidates advice on application and recruiting processes for specific industries. This section should be emphasised more clearly because this is one of the key elements to attract and retain users.

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Der Beitrag Job Board Check: Leisurejobs.co.uk and the Desperate Housewive Syndrome ist zuerst auf Online-Recruiting.net erschienen - Copyright.

Text DE
Aus dem Alltag und Nähkästchen einer hundsgewöhnlichen, internationalen HR-Kommunikationsagentur geplaudert.
Heute: Anzeigenkauf bei einer französischen Jobbörse.

A: Ich möchte eine Anzeige kaufen.
B: Das kostet 400 Euro. Möchten Sie das Unternehmenslogo auch veröffentlichen?
A: Ja natürlich.
B: Dann liegt der Preis bei 500 Euro.
A: Wieso?
B: Das ist eben so. Ein aktivierter Hyperlink auf Ihre Firmen Homepage wird mit weiteren 70 Euro berechnet.
A: Aha. Sonst noch was?
B: Der Anzeigentext darf 2.000 Zeichen nicht überschreiten, Leerzeichen mit inbegriffen. Der Titel darf nicht länger als 30 Zeichen sein, und die Firmenbeschreibung nur bis zu 250 Zeichen umfassen. In welcher Region möchten Sie die Anzeige schalten?
A: Wieviele gibt es denn?
B: 22 im französischen Kernland, eine ist in jedem Angebot standardmäßig enthalten. Jede weitere wird Ihnen mit jeweils 50 Euro in Rechnung gestellt.
A: Und wenn ich frankreichweit schalten möchte?
B: 1.400 Euro.
A: Was????? Da gehe ich zur Konkurrenz!

… nur dort wird es kaum besser sein.

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Text EN
Typical moments in an international HR communication agency’s business day.
Today: What it is like to buy a vacancy from a French job site.

A: I’d like to buy an ad.
B: That’s 400 Euros. Would you like to place your company logo as well?
A: Yes, of course.
B: Then the price will be 500 Euros.
A: Why?
B: That’s just the way it is. To activate the hyperlink towards the firm’s homepage is another 70 Euros.
A: Hm. Anything else?
B: The vacancy text must not exceed 2,000 characters, space characters included. The job title may only count up to 30 characters and the company description another 250 characters. In which region would you like to post your job?
A: How many are there?
B: 22 in metropolitan France, one is contained in each offer. Any other region will be charged 50 Euros each.
A: And if I wish to publish the job role for the whole country?
B: That would be 1,400 Euros.
A: What????? I will look for another site!

… but you will hardly get any better.

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Texte FR
Anecdotes d’une journée typique dans une agence internationale de communication RH.
Aujourd’hui: comment acheter une annonce d’offre d’emploi chez un site français vu du point de vue d’une personne qui se trouve ailleurs qu’en France et qui n’a jamais travaillé avec un job board fran¸ais. Car, presque partout en Europe, tous les services qui sont facturés à part en France, sont inclus dans l’achat d’une annonce simple:

A: Je voudrais acheter une annonce.
B: Cela vous fera 400 Euros. Voudriez-vous publier le logo de l’entreprise?
A: Oui, bien sûr.
B: Donc ça sera 500 Euros.
A: Pourquoi?
B: C’est comme ça. Un hyperlien activé vous sera facturé de 70 Euros supplémentaires.
A: Euh, ok. Autre chose?
B: Le texte de l’annonce ne devra pas dépasser 2.000 caractères, y compris les espaces. Le titre de l’annonce ne pourra compter que 30 caractères et le descriptif de l’entreprise, 250 caractères. Vous voudriez poster l’annonce pour quelle région?
A: Combien il y en a?
B: 22 en France métropolitaine, une région est incluse dans l’offre par défaut. Chaque région supplémentaire vous sera chargée de 50 Euros par région.
A: Et si je voulais une annonce toute France?
B: Ça vous fera 1.400 Euros.
A: Comment????? Dans ce cas-là je vais voir chez vos concurrents!

… mais c’est pratiquement partout pareil.

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Der Beitrag The Job Board Experience – Episode 1: Advert Shopping in France ist zuerst auf Online-Recruiting.net erschienen - Copyright.